"...outlines dozens of techniques for introducing humor into conversations and presentations...."
Associated Press

"...a highly amusing and practical book that should be on every executive's desk...."
United Press International

"Highly recommended"
Library Journal

"If there are two books you should read this year, this book is both of them."
Communication World

"More than just a book about incorporating jokes into public speaking, The Light Touch concerns itself with management and its problems, including motivating others, improving productivity and getting out of awkward business situations."
Publishers Weekly

"Kushner's delightful book, packed alternately with humorous anecdotes an serious lessons, should be read by anyone who ever has to write or give a speech."
San Francisco Chronicle

"This isn't a jokebook, but it ought to help you lighten up in public speaking and daily management."

" entertaining, as well as useful read."
Seattle Times

"His anecdotal, how-to approach is at least as much fun as a night at the local comedy club...."
The Dallas Morning News

The Light Touch:
How To Use Humor For Business Success

The Light Touch is the first book that explains how to use humor in a full range
of day-to-day buiness functions. And you don't have to "be funny" or tell jokes
to use it successfully.

No matter where you stand on the corporate ladder, The Light Touch can provide
a shortcut to your goal. The book shows you how to:
  • manage conflict with humor
  • develop personal anecdotes that make your point
  • use humor to boost morale and build effective teams
  • handle awkward and embarrassing situations with humor
  • use humor to improve letters and memos
  • and lots, lots more

    As entertaining as it is informative, The Light Touch will transform your sense of humor into a powerful business asset. And that's no joke!
    Only $18.95
    Add to Cart

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